Tasks
Art Direction, Visual Design

Agency  Idea Couture

About the Project

Emerging Cocktail Culture is a printed magazine that was designed to showcase the insights of the cocktail culture. The Idea Couture team interviewed several leading mixologists in various American cities to understand how the industry is changing.

My biggest task for this project was art direction. I wanted this magazine to be contemporary and fresh, therefore, the use of negative space was crucial. My typographic choices also set the tone and had high readability.